Given the focus on traditional Slovenian cuisine, I designed a simple yet impactful logo to capture the essence of the brand. I began by sketching the symbol, the sausage, and the brand name by hand, and then meticulously transformed these elements into a vector format. This design process was aimed at conveying a sense of simplicity, warmth, and authenticity, highlighted through the choice of font, the hand-drawn sausage illustration, and the use of earthy brown tones.

Building on the logo, I proceeded to develop a cohesive suite of branding materials, including icons, flyers, T-shirts, the storefront signage, aprons, gift vouchers, bags, and the website…