Package for Pogrej & Pojej (for Pre-prepared food)

Redesign of the Entire Packaging Range

At Formitas BBDO agency, I planned and designed the entire packaging series for “Pogrej & pojej.” These are pre-prepared meals that need to be heated and eaten.

In the design and planning process, it was essential to consider how to present the food best so that it looks delicious and appeals to consumers. Additionally, the product needed to stand out from other products on the store shelf.

The client also wanted the packaging to indicate how many servings the product contains and how to prepare it. Therefore, I designed special markers/icons, which I positioned on the front side for immediate visibility to the consumer.